Thursday, August 22, 2013

The Why and How of Split Testing for Bloggers

Filed Under: Miscellaneous Blog Tips 17 Comments Tweet

This is a guest contribution from  Michael Johnston, co-founder of

Split testing has become an absolute must for anyone running an e-commerce site or driving PPC traffic to a landing page. The benefits of disciplined experimentation have been well documented, and any serious e-commerce company has embraced split testing as a surefire way to grow revenue and improve ROI.

But split testing isn’t just for e-commerce sites. It can be a tremendously valuable exercise for websites that don’t have a product to sell or even a landing page to optimize. Bloggers and other publishers are often afterthoughts in split testing discussions and tutorials, but there’s a huge opportunity for this audience to utilize both the user-friendly and more sophisticated split testing apps out there.

If you’re a blogger or publisher looking to improve your website monetization and user experience, we’ll assume that your primary goals look something like this:

Increase newsletter signupsIncrease pageviews per visit (i.e., decrease bounce rate)Increase social shares (Facebook Likes, Tweets,

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