Branding your blog is difficult, or is it?

How much time have you spent on the branding of your blog? If you haven’t branded your blog, you may not realise what you’re missing out on.

Branding a blog is extremely important but it is also a bit of a nebulous concept to those who are not professionals in the marketing industry. The first step is to understand what a brand is and how it can help you develop your blog and reach and retain your audience. You also need to understand how to properly build a brand, or when rebranding may be necessary.

So let’s start at the beginning.

What is a Brand?

A brand is the essence of a thing. Your blog’s brand contains its tone, humour, character, colour scheme, visual logos and much more. A brand needs to be a cohesive thing and the actual thrust of the brand should be something simple that encapsulates what your blog is about. Your brand will also need to be about; who you are, and what your blog means to you and your readers. Once you have answered these core questions you will be able to begin connecting with readers who identify with your blog’s brand.

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